Oyster / Framfab / LBi 2005-2007

Financial Services / User Experience

I spent most of my time at Oyster / Framfab / LBi working on the ABN AMRO WCS intranet. Taking over phase two of the project, we designed a solution to include local information on the wholesale banking intranet. The concept of local editions (to find printers, parking, local tech support, local company news, etc.) was tested and approved with local users in London, Paris, Amsterdam, Chicago, New York and Hong Kong. The solution was wireframed and retested using a Dreamweaver prototype and then documented in a Microsoft Access database, fully relating page templates to components and allowing for automatic generation of the specification document.

A slightly shorter project followed at RBS. The Connect platform was an internal CRM system for Relationship Managers in the investment bank. We produced an elegant interface after several weeks of focus groups, telephone interviews with international stakeholders, workshops and other collaborative exercises.

The AOL European Portal project was a quick piece of work to produce a set of design guidelines for AOL’s three main European websites. We conducted eye tracking research in Paris, Berlin and London and quickly proved that ad-blindness existed and prevented users from seeing that a feature video was actually on the homepage of the previous portal.

My final project at Oyster / Framfab / LBi was a redesign of the Dresdner Kleinwort site. One of my first projects to make use of personas, our first stab at the student persona was completely made up. Needless to say our typically laid back and somewhat lazy student didn’t match the client’s top of the class, top percentile, go-getter, world is their oyster student. A great lesson in making sure personas are research and evidence based, always.

 

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