EMC Consulting 2009-2010

Broadcasting / User Experience

I joined EMC Consulting, formerly Conchango, to work on a site refresh for T-Mobile in Hatfield. Without delving too far below the surface and without changing the underlying functionality, we created a site refresh that resulted in a 20% increase in customer conversions during the first week after go-live.

Following that, I was the Lead UX on the Virgin Media Redesign project. Responsible for three UX and visual designer pairs working across three streams, we used Agile Scrum and Scrum of Scrums methodologies to run the project. From the beginning we worked extremely collaboratively, both internally and with client. The only stumbling block came when we had to pass all of our work over the wall to Virgin’s own developers, who were still working in waterfall.