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I have extensive commercial experience of client facing strategic user experience work, liaising between all project disciplines to create innovative solutions that deliver real commercial returns for clients. Over the last 20 years I have designed experiences for everything from complex, data driven web and desktop applications to campaign microsites. I have led user experience teams and been instrumental in establishing user centered design processes in a number of blue chip companies. I am bilingual in both written and spoken English and German and have a working knowledge of French.


September 2010 – Present, Freelance User Experience Architect London

The UX Agency (for Dentsu Aegis Network), May 2020 – Present

John Lewis Partnership, August 2019 – March 2020

Red Badger (for Direct Wines), June 2019 – August 2019

What If (for Williams Lea Tag), November 2018 – April 2019

Equal Experts (for ITV), June 2018 – July 2018

BNP Paribas, July 2017 – January 2018

Equal Experts (for Santander and Argus Analytics), January 2017 – June 2017

Reason (for Cofco Agri), June 2016 – December 2016

Sky, February 2014 – February 2015, April 2015 – July 2015, October 2015 – April 2016

Morgan Stanley, October 2012 – January 2014

RMA Consulting (for UBS Investment Bank), September 2011 – September 2012

Royal Bank of Scotland, Global Banking and Markets, September 2010 – June 2011

August 2009 – September 2010, Senior User Experience Consultant
EMC Consulting, London

T-Mobile – site refresh

Virgin Media – complete sales and care site redesign

April 2007 – August 2009, Senior User Experience Consultant
Wunderman, London

Ford of Europe – complete redesign for 21 European markets

March 2005 – April 2007, Lead User Experience Architect
LBi, London (previously Framfab and Oyster Partners)

ABN AMRO Global Markets – incorporating 30 local intranets into a single new enterprise intranet

ABN AMRO Asset Management – Virtual Sales Office

ABN AMRO LaSalle Bank, Chicago – Intranet platform migration strategy

Royal Bank of Scotland – redesign of internal CRM system

Russell Reynolds Associates – redesign of CRM system

February 2003 – March 2005, Head of Information Architecture
Interesource New Media Ltd., London

Created and refined new information architecture discipline. Integral member of pitch teams responsible for new client wins. Projects included a WCAG AAA compliant new site for the Royal National Institute for Deaf People and the introduction of a user centered design methodology to Lloyd’s of London’s Kinnect Platform.

July 2000 – September 2002, Senior Information Architect
Quidnunc Ltd., London

Rapid promotion from Implementation Designer (front end coder, DHTML and JavaScript) to Senior Information Architect. Defined and evolved Quidnunc’s fledgling information architecture discipline.

1993 – 1999, Freelance Designer

Morgan Motor Company, Billco, Deepend Ltd., Harkess Ord, Design Works, A.T.O.M. Modelmakers, Multimedia Marketing

1988 – 1992, Placement Student